The New Culture of Community We’ve come a long way from traditional media to social media, and now we’re in the era of culture media. TikTok communities feel like close-knit spaces where users feel safe and connected. Whether it’s #FarmTok, #CleanTok, or #FilmTok, every subculture has a home on TikTok, and joining is easy—no gatekeeping…

The Sound Effect Damien Escobar has dedicated over two decades to studying the profound emotional effects of music has on listeners. As a two-time Emmy Award-winning violinist who recently topped the Billboard charts, he’s \intimately connected to the power of sound. Recognizing its potential to positively influence audiences, Damien leverages his expertise to assist brands in crafting their unique sound stories, significantly enhancing…

Embrace the Unknowns with AI Today’s creatives have incredible new technologies and tools at their fingertips, now integrated into their daily work and process. It’s an entirely new world of possibilities that is literally evolving and expanding by the minute, bringing an onslaught of new opportunities, though also a sense of overwhelm and fear for…

How do You Bring More Exceptional, Diverse Talent Into the Industry? Rewrite the Path into Advertising. For years, the most direct path into a great creative gig in the ad industry has involved costly portfolio schools and secondary degrees that cater to privileged people from specific backgrounds. Not surprisingly, the result has been a lack…

We’re All Mad Here The “mad” in “Madwell” is no accident. It’s a clarion call to outsiders, misfits, and wild rotini shaped souls tired of living in a square peg world. We’ve always believed in bringing your whole self to work and using your whole brain, whatever that looks like. A few years ago this…

A Production Renaissance A candid and introspective discussion about producing content in a new era of rapid to market production solutions. We will bring 3-4 top agency ‘production’ minds to one stage to consider where we are and the conceivable destination. We will explore what does ‘craft’ look like in this AI/VR-AR, /platform driven/influencer/digital/web3/ mobile…

ONE School: Teachers’ Lounge We’ll catch up with ONE School’s Head of Mentorship, Sergio Claudio, and the program’s newest teacher, Ramon Ariel De Los Santos, to hear about their journeys into leadership, why it’s important to give back, the unique community created by ONE School, and how the industry can evolve to better attract and…

Building a Completely Regenerative Production Set TAZO, the beloved tea brand, set out to reimagine their business operations to follow a completely regenerative model – meaning everything they used had to replenish the earth or give back in some way – including their advertising. Cue their creative AOR, Edelman, who stepped up to the challenge…

Genderless Design is a Myth “Build for Multifaceted audiences” has become core to almost every new product brief. However, the sentiment of designing products for everyone and the foundations of universal design are not free of meaning and bias. August Tang (they/them), Design Lead at Work & Co, explores how we can transcend current perpetuations…

Artificial Intelligence in Art School: Risks and Ways Forward As artificial intelligence has taken the world by storm, new image and text generating tools have become a become a lightening rod of debate and controversy in higher education. Are these tools just the latest version of the calculator, which was also met with resistance when…