Building a Completely Regenerative Production Set

TAZO, the beloved tea brand, set out to reimagine their business operations to follow a completely regenerative model – meaning everything they used had to replenish the earth or give back in some way – including their advertising. Cue their creative AOR, Edelman, who stepped up to the challenge to create the world’s first completely regenerative ad. From prop sourcing and natural lighting, to fuel-efficient travel and catering, Jesse and Adam will unpack how they went about building a regenerative production set.

Gold Member | Edelman

Speakers:

Adam Littke | Director, Camp Lucky

Jesse Suchmann | EVP, Executive Creative Director, Edelman

Member Feature:

David Barnett | Co-Founder, Noble Signs