Much of today’s visual work draws from a shared set of references, creating a growing sense of repetition across the industry. This episode explores how to break out of that cycle by rethinking where inspiration comes from—and why originality increasingly depends on shifting the source of ideas rather than refining the same ones.

Drawing on perspectives from the Canadian design landscape, it highlights how bold, mid-century influences and cross-disciplinary thinking can help shape a more expressive identity. From brutalist architecture to analog systems and the logic of the physical world, it makes the case for “cross-pollination” as a way to unlock new approaches that expand how visual work is conceived and built.

Member Features:

Ryan Crouchman | Partner, Vice-President, Executive Creative Director, Branding and Design, LG2 | LinkedIn

Heather Seidel | Associate Motion Director , Hook | LinkedIn

Paul LeFleur | Executive Design Director| LinkedIn